What path has your career taken?
An unexpected road without much planned ahead, it took a leap of faith! I started ten years ago as a freelance copywriter and tech journalist whilst finishing my studies. I focused on SEO-copywriting, but at that time social media was new and upcoming. I decided I wanted to be more of an all-round online marketing specialist, as I love lots of different things. I always kept my own website,
yourambassadrice.com - which is nowadays one of the biggest luxury travel and lifestyle platforms in the Netherlands (in Dutch, sorry!).
It became my business card and connected all my interests: I've since worked for citizenM, Zoku, National Geographic Traveler NL; wrote for Monocle (my dream) and filled the IAmsterdam Instagram with creative copy. After being a freelancer for a decade and traveling the world, this year I decided I also wanted to be part of a team and unite all my knowledge for a company with a strong brand. That’s how I ended up at concrete and they unite all my interests and dare to be different.
Which book have you gifted the most, and why?
The Monocle Travel Guide Amsterdam - because I have many friends who moved
here or visit the city - and I co-created it. I love personal or crafted gifts and can’t think of anything cooler than passing on my dream.